Auto-Translate

mycar

Overview

Auto-Translate is a utility that helps people learn the language of car – turning complicated car speak into simple analogies people can easily understand.

Challenge

In Australia, over 80% of the population can’t talk about or understand their cars properly. It’s a deep-seated embarrassment that affects you and someone you know every single day.

Disruption

There is nothing more embarrassing than trying to talk to an auto technician, knowing you are out of your depth.

Enter Auto-Translate – a first of its kind utility helping Aussies learn the language of car.

The utility allows the user to enter car terminology via text, voice or scanning their bill and have it translated into simple, relatable terms.

No more fake head nods. No more embarrassing conversations. The humiliation is finally over. You’re welcome, world.

Results

7.6k
visits in the first three months
25m
in reach

Coverage

Marektech APAC

Helping People in the Language of Car With Auto-Translate

The Australian

mycar launches Auto-Translate to give Aussies a utility to learn the language of car

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